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How to Become an Estate Agent

No qualifications or experience are required

The highly effective Southcourt Estate Agency Business Package has been developed and refined over many years by our team, based on our own and our clients experience of founding and building over 1000 successful agencies across the length and breadth of the UK and Europe.

We provide everything you need to learn how to start your own successful Estate Agents, and take you from the basics of setting up the estate agency, through to advanced negotiation, valuations and property sales, thereby maximising your income growth.

You will learn how to carry out a valuation based on comparable property sold prices in the area and road you wish to focus on. We show you how to perform these valuations, and use the many tools online available in various places. You’ll need to take into account the vendors expectation of the value of the property (we show you the full process) and then agree a marketing price with the owner.

Offering the property at a realistic sales price rather than overpricing it will make a huge difference as to whether you sell it speedily, in a few months or not at all.

You won’t need to be precise with your valuations as you can be guided by the valuation processes we show you within the Business Package. Don’t forget that local agents will have slightly different ideas on the value of the same property so it’s important to be flexible.

Don't worry, you won't need to be precise with your valuations. In fact there is no such thing as a precise valuation, as various local agents will have slightly different ideas on the same property.

Sourcing the information

The speediest method of gaining an overview of local property values is to search on or a local property website for properties for sale in your town. Take a copy of our Research Materials, enter the advertised prices along with the Sold Prices, following the instructions in the Business Package.

Then do the same with 1, 2, 3, 4, and 5 bedroom flats and houses. We suggest that you complete at least 3 sheets, so that you are comparing about 75 properties of each size, totalling them all onto the last sheet.

When you have completed the research sheets, and used a calculator to work out the average sales prices as we explain, you will arrive at 6 figures: the average rentals of each size of property according to number of bedrooms, i.e studio flats through to 5 bedroom properties. These 6 figures really are the only ones you need to commit to memory while learning the ropes. The reason for this is simple: by impressing your potential clients with your local property knowledge, you're more likely to gain the instruction, and of course this is what really matters.

When you value a property, you'll use these figures as a basis from which to work, and make a small adjustment (say between 5% and 10%) either up or down, depending on whether or not the property is in a good general condition, it's location in a nice/not so nice road, and proximity to transport, shops and other local amenities which potential buyers favour.

Although this research may seem somewhat laborious for anyone considering becoming an estate agent, it is nevertheless a vital process in the preparation stage, and will make all the difference between making elementary mistakes, and getting things right from the word go.

The average figures arrived at on your research sheet, combined with the adjustments, will enable you to give quite accurate sales valuations straight away. But remember, there is no such thing as a precise valuation, as different agents will have slightly varying opinions. You can read more about rental valuations in our Estate Agent Training Course, which is part of our Business Package.

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