Boost Start Marketing Plan
Start a Letting Agency and Become a Letting or Estate Agent the Right Way
Learn from our experience
The obvious advantage of starting a letting agency or becoming an estate agent with the Southcourt Business Package is that you will benefit from our considerable experience. We’ve done all the legwork, and have tried most marketing methods in the course of growing our own successful business. We know what works and what doesn’t work, and therefore so will you.
Start your letting agency correctly
OK, so you’ve decided to start with lettings and are ready to start trading, and all you need now is some customers. The big question is, when starting a letting agency from scratch, how do you find them, and which come first – landlords or tenants? The answer may surprise you, but getting this stage right will enable you to make a rapid and satisfying start, and quickly begin generating income.
The most effective methods of locating, contacting and signing up local landlords onto your books do not involve advertising at all, and are more or less cost-free! Local press ads are not really very effective, because only about half of the landlords who own properties in your town will live locally, so 50% will never see your ad.
Instead, we explain some very effective and proven ways to find and sign up landlords. Provided you do as we recommend these methods work wherever you are located. Once up and running you can of course continue to utilise the same cost-effective processes time and again to keep up a regular supply of landlord clients and steadily build your letting agency business, instead of your advertising bills!
But this is only part of the answer. You will also need one or more USPs (unique selling points) in order to stand out from the competition by offering something different, and better, than other agents in your area. We explain several way to achieve this.
Learn how to become an estate agent
If you decide to start an estate agency, we also explain a series of proven and tested methods of gaining vendor clients, and proceeding to a sale for them. You can pick and choose which ones suit you, as some may work better than others for your local area, and personal preferences. We show you how to negotiate and maximise the sale price, while ensuring that you sell the property, each time, every time.
Once you have properties on your books, one of the most cost-effective and efficient marketing tools these days for letting or estate agents is to use online techniques via the internet. This can be through natural search optimisation or by using social media to direct interested parties towards your website, where they’ll be invited to leave their details for a valuation. The internet and social media are a great equalizer, enabling smaller agents to compete successfully, and appear as established as ‘the big boys’ at minimal cost.
In the early days of your business, when you are perhaps on a limited budget you can advertise your properties on the numerous free property portal sites that we list, and as time goes on you may also wish to utilise one or more cost-effective portals such as Zoopla, and even subscription portals such as RightMove and FindaProperty.
We include Property Portal Upload Software
Whilst on the subject of the online methods, you may wish to note that we include property upload software which enables you to upload your properties to the major property ‘portal’ websites automatically, such as Rightmove, Zoopla, FindaProperty etc. In fact it is possible from our system, once you have registered with them, to upload to over 170 property websites worldwide, including more than 40 free to list ones. Click on Website Package in the menu at the top of this page for more info on our property portal upload software.
As for ongoing marketing as your lettings or estate agency business builds and takes shape, we list the various options available to you, as well as detailing how to effectively service your list of waiting tenant applicants, and how to gain repeat business from both landlords and tenants, again and again. We devote three entire sections of our operating manual to letting and estate agency marketing and our boost start plan, as it is pivotal to your rapid success.
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