How to market your properties

Advertising Your Properties To Let or For Sale
There is no doubt that the web has made it a lot easier for the new lettings or estate agency to start up and compete with the larger established agent.

The internet is a great equalizer
It enables smaller agents to compete successfully, and appear as established as the big boys. All you need is a professional property website.

These days around 90% of renters and buyers search for their new home online, therefore agents are now trading on a level playing field, where the most courteous, efficient and modern letting or estate agent will win rather than the letting or estate agent with the largest office.

Brand name (the agency name) means very little to tenants or buyers who just want to view the property they’ve seen. To a tenant or buyer, it doesn’t matter who the agent is!

In the early days of your business, as well as advertising your properties on your own website, and promoting the website in the search engines, you can advertise your properties on the numerous free property portal sites that we list, along with social media like Facebook etc.  This is very powerful and totally free!

As time goes on, you may also wish to utilise one or more cost-effective pay-per-click portals such as Zoopla, and even subscription portals such as RightMove, Zoopla and FindaProperty, but these are totally unnecessary for the new agent.

The professional property websites that we provide also include portal upload software, designed to automate the task of uploading your properties to the property portals sites such as Zoopla etc. There is no additional cost for this.

As your business builds and turnover increases, there are various ongoing marketing options available to you, and these are all explained in detail in our Business Package. We also detail how to effectively service your list of waiting tenant applicants and buyers, and how to gain repeat business from both landlords and vendors, again and again.

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The quantity and quality of our verified client reviews shows that Southcourt Property is the only credible choice if you wish to start a new agency. We’ve now helped over 3000 clients start and grow their own independent agencies.

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