Becoming a Letting or Estate Agent

The well-proven Southcourt Letting and Estate Agency Business Package has been carefully designed and developed by Southcourt Property, based on our own experience of founding and building our own successful agency in the UK property capital of London.  It’s a modern and up to date blueprint of our own successful business model with which we grew a sizable London agency.  Since we started, over 1000 UK agents have benefited from the knowledge and expertise offered, and have found and marketed over 1 million properties using resources and techniques that we pioneered. 

We provide everything you need to start and run your own successful agency, and take you from the basics of setting up a new estate agency or letting agency, through to advanced property management, and property sales techniques to maximise your income growth.

However, as we explain in our package, initial research is vital if you wish to become an estate agent or letting agent.

I am very new at starting a letting agency so it was a scary situation for me. Southcourt Property made it very simple in explaining things and are always there to help. The opportunity is very inexpensive and worth ten times over. I would definitely recommend.

Chloe Steele - London

Letting Agents

For letting agents, below we summarise the easiest way to familiarise yourself with one of the most important aspects – local rental levels.

Rentals for various types and sizes (by number of bedrooms) of property vary greatly from area to area throughout the country, therefore you will need to discover the rental levels that apply generally in your intended working area before you can become a letting agent.

It will be part of your service as a letting agent to provide a rental appraisal (approximate rental valuation) of a property to be let for your landlord client, and to agree a marketing rental with him. The landlord will generally respect your opinion of the rental his property is likely to attract, and this will often be one of the first questions on his mind.

And of course, offering the property at a realistic market rental rather than overpricing it will make all the difference between letting it speedily, or having it hanging around for weeks – a situation which benefits no-one.

Don’t worry, you won’t need to be precise with your valuations. In fact there is no such thing as a precise valuation, as various local agents will have slightly different ideas on the same property.

Estate Agents

For sales, to become an estate agent you will learn how to carry out a valuation based on comparable property sold prices in the road and area, which are available in various places online. You’ll need to take into account the vendors expectation of the value of the property (we show you how) and then agree a marketing price with the owner.

Of course, offering the property at a realistic sales price rather than overpricing it will make a huge difference as to whether you sell it speedily, in a few months or not at all!

You won’t need to be precise with your valuations as you can be guided by the valuation processes we show you within the Business Package, and don’t forget that local agents will have slightly different ideas on the same property so it’s important to be flexible.

After embarking upon research into opening an Estate Agency to complement our legal practice, I had the good fortune to discover Southcourt Property. Not only was I to obtain excellent advice on setting up an agency but also to create a most professional and easily maintainable website at a fraction of the price...

Diarmuid McKeowns - Solicitors

Setting up a letting agency or estate agency can be achieved by using our top rated and proven business package with ongoing support.  No qualifications are required, and you can be up and running within days, working from home or office, and either part-time or full-time.

If you aspire to run your own letting agency or estate agency, you can start up as a new venture, or as an add-on to an existing business.  With Southcourt Property you have the opportunity to do so with the full support and huge experience from a company who has successfully started over 1000 agents. 

What Does Running a Letting Agency Involve?

These days many people are running a business from home or a small office, and Letting Agents are no exception. Landlords and tenants are met at the properties, paperwork is handled by electronic signing, email and post, and payments can be received electronically if required.  Your website is your shop window and your marketing engine. 

The Letting Agent’s role

The letting agent’s role is to bring together the two parties – property owners (landlords), and people seeking somewhere to live (tenants). In many cases the landlord requires only a ‘tenant find’ service, but these days more than half of all landlords engage the Letting Agent to let and then ‘manage’ the tenanted property. The property itself may be anything from a studio flat to a large country house.

The qualities required

To run a letting agency you really just need common sense and people skills – being able to communicate comfortably, both on the telephone and in person is also useful. Of course a thorough knowledge of the legal side is essential, as is a full understanding of how to run a letting agency business in practical terms. These aspects are fully covered in our training and operating manual.

The Work Involved

  • Marketing your services to local landlords
  • Taking property details and providing advice where necessary
  • Advertising properties to attract suitable tenant applicants
  • Listing tenants requirements and matching to properties
  • Carrying out viewings of properties
  • Referencing tenants and preparing the legal documentation
  • Receiving first rental and deposit, and finalising the paperwork
  • Check tenants in against the inventory
  • Receive ongoing rental payments and forward the balances to landlords
  • Deal with any maintenance or other issue that may arise (at landlords expense)
  • Carry out periodic inspections of the property
  • Check tenants out at the end of the tenancy

What Does Running an Estate Agency Involve?

The estate agent’s role is to bring together the two parties – sellers (vendors), and people seeking a property to purchase (buyers). Often the sellers are motivated by time, and are keen to sell as soon as possible. Therefore your job is to match buyer and seller as soon as possible, while managing the expectations of the seller and agreeing a realistic price to market the property at.

The Estate Agent’s role

he qualities required to run an estate agency are similar to those required to run a letting agency. Good communication is essential, and an ability to join together the two parties, sellers and buyers effectively when they have different priorities. We cover a range of negotiation techniques within our Complete Business Package, along with how to comply with the legislation with minimum fuss.

The qualities required

To run an estate agency you really just need to be organised and have a sense of responsibility as you’ll be handling large financial transactions. People skills and and ability to communicate comfortably, both on the telephone and in person is also useful. Of course a good knowledge of the legal side is essential, as is a full understanding of how to run an estate agency business in practical terms. These aspects are fully covered in our training and operating manual, and don’t forget we offer a full support service if you get stuck.

The Work Involved

  • Marketing your services to local residents
  • Taking property details and carrying out valuations (we show you how)
  • Advertising the properties to potential buyers
  • Facilitating negotiations between seller and buyer
  • Carrying out viewings of properties
  • Communicating with banks, solicitors and buyers and sellers
  • Handing over the keys and collecting your commission
  • To gain additional income you may also:
  • Create partnerships with financial and other advisors
  • Provide investment advice from your knowledgeable sales position
  • Build commission based relationships with insurance brokers
  • Provide other value adding services such as photography and floorplans

We Cover the Entire Process

In our Letting Agency and Estate Agency Training & Operating Manual we fully cover the legal aspects, and take you through the entire procedures of running a letting agency and running an estate agency step-by-step. We also provide all the processes and procedures, legal documents, administration forms and standard letters that you will need to run your letting or estate agency business in an organised, efficient, and profitable manner.

If you have any queries or issues that you need help on, simply use our telephone or email support service, and we will provide you with sound practical guidance and help based on our own extensive experience in the business.